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About us


Led by Isobel Prime who, over a 25 year career, has created a breathtaking portfolio of concept photography, Prime Icons has created a wide range of photographic opportunities.   

Isobel Prime

Creative Director

Isobel is a Creative Director with over 25 years experience producing iconic images of the most famous names in film, music, sport and politics. During an outstanding career on national magazines, her creative eye and unique ideas have resulted in some of the most memorable photography in publishing. She has created concepts and directed photographic shoots on international location as well as in the studio and celebrities' own homes.  

Maxwell David

Project Director

Maxwell David is a highly skilled Project Director with a track record of leading many projects through to successful fruition. He enables the photographic team to provide the very best in creativity to ensure the clients' wishes are fulfilled. Max will oversee all project planning to enable the smooth running of every sitting and to guide clients through the various services we offer.

Photographers, Stylists and Make-up Artists

Further to discussing your photographic concepts, Isobel and Maxwell will build a team that matches your requirments. Once your team has been selected, we will send you all the detailed need including examples of your photographer's work for you to peruse. 

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